Monogram Logo proposal presentation for "Native Threads," An imaginary thrift shop located in Phoenix, AZ. Using the two random letters that were assigned to me,
I brainstormed names for a brand that would be appropriate for my letter combination.
Slide 1 - Rough Thumbs
For this section of the presentation, I selected 8 of my 48 rough thumbs. I selected them based on their quality, and relevance to the brand. I created the rough thumbs by sketching on paper, considering various creative fonts and orientations of the letters.
Slide 2 - Digitized Rough Thumbs
In this section I selected the rough thumbs that fit my brand best, and digitized them using adobe illustrator.I selected the logo on the right as my final logo.
Slide 3 - Brand Style Guide
In this section, my final monogram logo is displayed. In the full color version, the black and white variant, and the special variant. Also included are the complementary color swatches.
Slide 4 - Logo Mock-Up
in this section I demonstrated what the logo would look like in use, on a business card. In this example, the special variant is used.